Surefire ways to kill your startup before it, well, starts … Continue Reading
Don't be shy—explore my work!
I carefully selected these work samples to show you my passion for getting to know each and every client’s unique audience and meeting their specific goals by doing what I do best—blogging, copywriting, website updates, and brand and content strategy.
If you’re a K–12 educator at a public school in the U.S., you’re familiar with the Every Student Succeeds Act (ESSA), which replaced No Child Left Behind (NCLB) in 2015. “Sit-and-get” professional development, a term coined in response to PD … Continue Reading
The Goal Practice Tech Solutions identified a gap between what medical professionals learn in medical school and the knowledge they need to operate a successful private practice. To bridge this gap, they offer video courses, templates, worksheets, and other resources … Continue Reading
About the book According to Forbes, a company’s culture reflects the identity and values of its owner and team; attracts and retains talented employees who align with those goals; and establishes the brand your customers see and interact with when … Continue Reading
The Goal ProSource Wholesale is a membership retail business for trade professionals. Although the business had a very strong brick-and-mortar business model, they have struggled to find success with technology projects. Most notably, their customer’s experience on their ecommerce website … Continue Reading
The Goal Siteman Cancer Center, one of the largest and most recognized cancer research and treatment centers in the U.S., needed several simple online portals where visitors could learn about its advertising campaigns, access key sections of the Siteman website and contact … Continue Reading
Originally a traditionally trained journalist, I naturally gravitated toward content strategy when I started working in the digital world. And where I work, content strategy includes learning about a wide variety of topics, including search engine optimization (SEO). … Continue Reading