Why startups are dying left and right

Why startups are dying left and right

Surefire ways to kill your startup before it, well, starts … Continue Reading

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Slow growth is good for business

Slow growth is good for business

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Why chatbots will change marketing as we know it

Why chatbots will change marketing as we know it

The battle of good and evil   … Continue Reading

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Redefining Professional Development: Making ESSA’s New Guidelines Work For Your School

Redefining Professional Development: Making ESSA’s New Guidelines Work For Your School

If you’re a K–12 educator at a public school in the U.S., you’re familiar with the Every Student Succeeds Act (ESSA), which replaced No Child Left Behind (NCLB) in 2015. “Sit-and-get” professional development, a term coined in response to PD … Continue Reading

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Practice Tech Solutions website strategy and content

Practice Tech Solutions website strategy and content

The Goal Practice Tech Solutions identified a gap between what medical professionals learn in medical school and the knowledge they need to operate a successful private practice. To bridge this gap, they offer video courses, templates, worksheets, and other resources … Continue Reading

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Keep Employees Happy with Exceptional Company Culture

About the book According to Forbes, a company’s culture reflects the identity and values of its owner and team; attracts and retains talented employees who align with those goals; and establishes the brand your customers see and interact with when … Continue Reading

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ProSource Web Application Design

ProSource Web Application Design

The Goal ProSource Wholesale is a membership retail business for trade professionals. Although the business had a very strong brick-and-mortar business model, they have struggled to find success with technology projects. Most notably, their customer’s experience on their ecommerce website … Continue Reading

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Women in technology: Where my ladies at?

Women in technology: Where my ladies at?

Gender equality is a tough topic for me to write about. … Continue Reading

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Siteman Cancer Center Traffic Generation Strategy

Siteman Cancer Center Traffic Generation Strategy

The Goal Siteman Cancer Center, one of the largest and most recognized cancer research and treatment centers in the U.S., needed several simple online portals where visitors could learn about its advertising campaigns, access key sections of the Siteman website and contact … Continue Reading

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Using WordPress basics to get your best SEO

Using WordPress basics to get your best SEO

Originally a traditionally trained journalist, I naturally gravitated toward content strategy when I started working in the digital world. And where I work, content strategy includes learning about a wide variety of topics, including search engine optimization (SEO). … Continue Reading

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