I don’t *love* commas, I just know why they matter.
For those who think the apostrophes don’t matter. The commas. The cases. The tenses. The spelling. The button colors. The arrangement of items in the drop down menu. The broken links. The 404s. The doubt. The lack of clicks. The conversions drying up. See how the little things add up? See how the lack of attention to detail affects your business?
Inspired by Andy Dunn’s The Angel’s in the Details which, admittedly, I clicked on because of the headline. I didn’t see how it could apply to me until I saw how it could apply to all of us.
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