Why startups are dying left and right

Why startups are dying left and right

Surefire ways to kill your startup before it, well, starts … Continue Reading

Slow growth is good for business

Slow growth is good for business

Why chatbots will change marketing as we know it

Why chatbots will change marketing as we know it

The battle of good and evil   … Continue Reading

Women in technology: Where my ladies at?

Women in technology: Where my ladies at?

Gender equality is a tough topic for me to write about. … Continue Reading

Using WordPress basics to get your best SEO

Using WordPress basics to get your best SEO

Originally a traditionally trained journalist, I naturally gravitated toward content strategy when I started working in the digital world. And where I work, content strategy includes learning about a wide variety of topics, including search engine optimization (SEO). … Continue Reading

What you can learn from the successful Pixel Press Kickstarter

What you can learn from the successful Pixel Press Kickstarter

Pixel Press is a St. Louis based technology company that gained national recognition for their freshman app that allows kids and adults alike to turn hand-drawn designs into playable video games. The company raised $109,000 on Kickstarter from 2,250 backers to fund Pixel Press Floors; … Continue Reading

Marketing to the heart

Marketing to the heart

“If you can win the heart and mind, you have a better chance of winning the wallet.” is one of my favorite closing sentences from a marketing-centric article in recent memory. … Continue Reading

Four easy steps to achieving transparency in your organization

Four easy steps to achieving transparency in your organization

Transparency has quickly become a buzzword in today’s business and startup scenes. And, for once, it isn’t one that I totally abhor. … Continue Reading

Why NPR embraces responsive website design and why you should, too

Why NPR embraces responsive website design and why you should, too

Let’s get the introductions out of the way. While I don’t consider myself a “snob” about many things – or at least not like that one coworker we all have who will only drink $15 cold-pressed kale juice from that organic food truck … Continue Reading

​From hoodies to health care, scalability is key

​From hoodies to health care, scalability is key

I’m one of those people who can’t stand the thought of missing out on anything. Ever. And, as such, I subscribe to a lot of newsletters. And I mean a lot. Recently I was scrolling through my usual onslaught of startup, mobile, … Continue Reading