Why startups are dying left and right

Why startups are dying left and right

Surefire ways to kill your startup before it, well, starts … Continue Reading

Slow growth is good for business

Slow growth is good for business

Why chatbots will change marketing as we know it

Why chatbots will change marketing as we know it

The battle of good and evil   … Continue Reading

Practice Tech Solutions website strategy and content

Practice Tech Solutions website strategy and content

The Goal Practice Tech Solutions identified a gap between what medical professionals learn in medical school and the knowledge they need to operate a successful private practice. To bridge this gap, they offer video courses, templates, worksheets, and other resources … Continue Reading

ProSource Web Application Design

ProSource Web Application Design

The Goal ProSource Wholesale is a membership retail business for trade professionals. Although the business had a very strong brick-and-mortar business model, they have struggled to find success with technology projects. Most notably, their customer’s experience on their ecommerce website … Continue Reading

Women in technology: Where my ladies at?

Women in technology: Where my ladies at?

Gender equality is a tough topic for me to write about. … Continue Reading

Siteman Cancer Center Traffic Generation Strategy

Siteman Cancer Center Traffic Generation Strategy

The Goal Siteman Cancer Center, one of the largest and most recognized cancer research and treatment centers in the U.S., needed several simple online portals where visitors could learn about its advertising campaigns, access key sections of the Siteman website and contact … Continue Reading

Using WordPress basics to get your best SEO

Using WordPress basics to get your best SEO

Originally a traditionally trained journalist, I naturally gravitated toward content strategy when I started working in the digital world. And where I work, content strategy includes learning about a wide variety of topics, including search engine optimization (SEO). … Continue Reading

What you can learn from the successful Pixel Press Kickstarter

What you can learn from the successful Pixel Press Kickstarter

Pixel Press is a St. Louis based technology company that gained national recognition for their freshman app that allows kids and adults alike to turn hand-drawn designs into playable video games. The company raised $109,000 on Kickstarter from 2,250 backers to fund Pixel Press Floors; … Continue Reading

100% automated marketing and sales process empowered solopreneur focus on more important work

Automated marketing empowered solopreneur to focus on more important work

The Client A solopreneur and retired doctor, my client in the medical education and training space was operating a disjointed and tedious manual marketing and sales process. They reached out to me seeking a resolution that would allow them to focus on … Continue Reading